Digital PR & Link Building
Every week we build links and coverage for our clients in the most powerful domains on the planet including publications like the BBC, Wall Street Journal, NY Times, Guardian, and many more.
As confirmed by Google, these links are vital parts of ranking algorithms and have been helping our clients generate ROIs of over 2,000% and millions in new revenue since we launched in 2018.
Our campaigns start from £5,000 ($6,500USD) or you can even pay per piece of coverage with NO RISK and nothing up-front.
57 Domain Rating
The average Domain Rating (Ahrefs) across all our placements.
90%
Over 90% Client Retention Rate
100% Earned Coverage
We never pay for links. We create the news.
Just some of the publications our clients are featured in:
Digital PR Pricing
At Root we have pricing models to suit your needs and we understand this might be the first time your business is investing in Digital PR and link building, or the first time working with us.
Therefore, we’ve created two pricing models. One for those that know the campaigns they need and one for clients who only want to pay when we’ve performed.
We’re betting on us so you don’t have to.
Pay Per Coverage
Only pay when we perform and never over your budget.
- Links and press coverage in top tier publications priced from FREE
- Pay NO MORE than your budget - everything above that is free
- If we don’t perform, you don’t pay
- Unlinked coverage costs only 25% of a link
Pay Per Campaign
Our most popular option. Set pricing even if we build thousands of links.
- Campaigns from £5,000 ($6,500)
- Pay monthly to spread the cost of numerous campaigns
- On average our campaigns build a massive 57 links from 31 different domains
- Never pay more than the set price of a campaign - even if we build thousands of links
Creative Campaigns
Let’s create the news. Every month we are constantly creating stories with thoroughly researched sources and primary resources to develop assets that put your brand at the heart of the news. This is where the ‘snowball’ effect can come into play, building hundreds of links and dominating coverage.
Reactive
We gain exposure and links by staying up-to-date with your industry news and working with you to add unique value to popular digital conversations. Within days, we have case studies achieving multiple top tier placements. Being informed and reactive is key.
PR Enquiries
We subscribe to leading PR enquiry databases, scouring them daily to source highly relevant opportunities for top tier coverage. With very little time needed and no assets, it’s one of our most successful digital PR tactics.
Inbound Link Assets
The pages we build for you have the ability to build links for years to come by creating assets that journalists are actively looking for - and we’ve got the research to prove it. We use search data to uncover hidden link building opportunities, then use our Content Marketing expertise to generate links with zero outreach effort.
Our approach to Digital PR
Whether we’re creating the news from scratch or adding value to it, Digital PR needs to be done correctly. It’s vital that any digital PR team is constantly on the lookout for angles that work for you and journalists. We need to provide unique value to the news in order to put your content at the heart of coverage.
As seen above, we use various tools and tactics to build your digital presence, but we know not all companies have the same resource, whether that be budgets or time. Therefore, we vary these to be bespoke to you and your situation. Having experience of producing over 500 links for a small phone unlocking provider or winning internationally recognised awards for household travel brands, our team can work in all situations to gain coverage.
“Root digital have looked after our digital PR link building for almost 3 years now and the results have been consistently great. The team have a lot of experience and knowledge behind them and the work they do has been vital in increasing our domain authority, rankings and traffic. They are also a great bunch of people and always happy to provide advice on anything SEO related!”
Related Case Studies
- Number of links
510
- Placements in
Guardian, Smithsonian, Artnet
- What happened
We moved the Mona Lisa
Digital PR Travel Campaign: World’s Most Disappointing Masterpiece
- Links & placements
59
- Key features in
CNBC, NY Post, Business Insider
- Exposure in
US & ES markets
