Digital PR & Link Building

Without question, links as ‘votes’ are one of the most powerful signals any website can have. They communicate value to users and search engines, as well as being gateways for referral visitors and customers. Over the years, we’ve learnt which tactics achieve the highest ROI, written about and became leaders in effective link building with a focus on measureable performance, and became dilligent in using methods that generate the most authoritative and relevant links possible.

51 Domain rating

The average Domain Rating (Ahrefs) across all our placements.


Over 90% Client Retention Rate

100% Earned Coverage

We never pay for links. We create the news.

Just some of the publications our clients are featured in:


Creative Campaigns

Let’s create the news. Every month we are constantly creating stories with thoroughly researched sources and primary resources to develope assets that put your brand at the heart of the news. This is where the ‘snowball’ effect can come into play, building hundreds of links and dominating coverage.


We gain exposure and links by staying up-to-date with your industry news and working with you to add unique value to popular digital conversations. Within days, we have case studies achieving multiple top tier placements. Being informed and reactive is key.

PR Enquiries

We subscribe to leading PR enquiry databases, scouring them daily to source highly relevant opportunities for top tier coverage. With very little time needed and no assets, it’s one of our most successful digital PR tactics.

Our approach to Digital PR

Whether we’re creating the news from scratch or adding value to it, Digital PR needs to be done correctly. It’s vital that any digital PR team is constantly on the lookout for angles that work for you and journalists. We need to provide unique value to the news in order to put your content at the heart of coverage.

As seen above, we use various tools and tactics to build your digital presence, but we know not all companies have the same resource, whether that be budgets or time. Therefore, we vary these to be bespoke to you and your situation. Having experience of producing over 500 links for a small phone unlocking provider or winning internationally recognised awards for household travel brands, our team can work in all situations to gain coverage.

Jeff Smith

“Root digital have looked after our digital PR link building for almost 3 years now and the results have been consistently great. The team have a lot of experience and knowledge behind them and the work they do has been vital in increasing our domain authority, rankings and traffic. They are also a great bunch of people and always happy to provide advice on anything SEO related!”

Andrew FennellDirector, StandOut CV

Related Case Studies

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