Content is often the life-blood of a website. It is your route to communicating your specialism, adding unique value to the web and generating long-term organic traffic. At Root, we’ve been producing content that achieves all of that and more for years, with the results to back it up.
Using SEO Strategy data, we can highlight your biggest ROI content opportunities and create them. Our content has a long history of ranking competitively and staying there.
Not all queries can be answered on one page. Content clusters allow us to develop multiple pieces of content thematically linked in order to create a competitive ranking eco-system on high priority topics, often surrounding your key service and category pages.
Not only are the Evergreen Assets we produce great at driving long-term traffic to your domain, but we consider the link building potential of the target keywords and topics. We outreach this content to relevant journalists – an important factor in your contents ranking potential.
How we think about Content Marketing
Above all, search engines are looking for websites and pages that can deliver the fastest, most reliable and coherent response to a users query. Of course the site has to be accessible for them, which is why we offer Technical SEO services, but content is fundamental to delivering that.
Content exists both on your site and off of it. A reliable source of information has signals externally, which factors into practises like Digital PR and Link Building. Here, your marketing efforts need to be able to communciate a website that provides strong and reference worthy material.
Separately, your site needs to be able to deliver not only assets and copy that offer the best possible answer to a users query, but also anticipate and deliver the follow-up queries they may have next. Understanding your users through projects like keyword research is key here and one of the reasons the content we help company’s produce ranks and achieves links.