If you're on this page, you're likely interested in who we are as a company - and not what we've achieved or how we do it.
Even before '2020', we were set up as a fully remote agency. Not only does this save emissions through less (only to meet up) travelling and money, but people deserve a work environment they can grow with. That could mean starting a family and wanting to spend time with them or travelling the world and not worrying about how that impacts their career.
Selfishly, that also allows us to hire the best people across the UK and, hopefully one day, the world.
Being 'remote' means more than just working from home to us.
CEO & Founder
Darren set Root up in 2019 after initially going freelance in 2018 but quickly needing help from others. He's heavily involved in all day-to-day aspects of client work and communication, merging an extensive digital PR background with SEO fundamentals and performance.
Senior Digital PR Consultant
Starting his career as an SEO, George is now an experienced Digital PR who manages campaigns across a range of sectors and markets. He has a particular love for campaigns with real-world social-good impacts and pulling stories out of big-bad data. He's more than happy to talk all things travel, and geek, especially if it involves The Flash ⚡
Fiona worked as a civil servant for 12 years in Technology and Media departments. She worked on video and image editing, allowing Root to create photorealistic imagery on campaigns that have since been featured on the DailyMail, Metro, TheSun, and many more niche publications. Fiona also works across client and team support, ensuring the company has what it needs to function.
Content Marketing Manager
Becca has worked in digital marketing with a focus on content writing since 2014. She has extensive knowledge of content SEO and has experience working in a variety of industries including construction, education, gaming and manufacturing.
Senior Digital PR Consultant
Ruth has over a decade's experience in journalism and marketing and was highly commended for Women In Marketing’s One To Watch award in 2019. She has worked on a number of award-winning campaigns for her clients and has spoken at the World Marketing Summit, Brighton SEO’s Online PR Show, outREACH Conf and on PRCA panels. Ruth is a proud feminist, a gender-equality advocate and activist. Working alongside Huffington Post’s Rachel Moss and the team at iweigh, Ruth famously got a national series of sexist ‘girl boss’ adverts replaced within 24 hours.
Data & Research Lead
Aashmi has been working in the PR industry for over a year now, specialising in Data and Insights. She comes from a software engineering and data science background with a big passion for Data in PR, visualization, and statistics. Aashmi is the Data and Research Lead at Root Digital and is responsible for all the data work for our data-driven campaigns including building in-house data resources and solutions.
Digital PR Manager
Joining Root in October 2022, Charlotte is a former TV Assistant Producer, working for the likes of BBC, ITV, Channel 4 and Netflix US, spanning a 7 year career in development and TV production. She changed career and joined the Digital PR industry in late 2020. Charlotte has built experience across outreach, content, ideation and reactive for a variety of industries including TV, travel, automotive, gardening, education, beauty and lifestyle.
Patryk is a Senior Full Stack Developer who has been working in the Web Dev industry for more than 10 years. He helps clients to build and optimize their websites, through a collection of creating websites entirely from scratch through to full blown interactive campaigns that are used for Digital PR work.
Communication is at the heart of everything we do, from our work to our relationships both internal and with clients. Fundamental to open communication is trust and honesty.
Our culture is built on supporting each other and becoming part of ours client’s teams. We all chip in and lend our knowledge on campaigns and projects, which ultimately leads to more successful results.
Being 'remote' is analogous to who we are as an agency. We're willing to challenge the standard practices and processes others follow, which allows us to rethink and redesign for success in everything we do.
Sometimes not everything goes to plan in our work - and that's completely normal - but we will always do what we said we would. We keep our word.
As an agency, we regularly provide charitable donations to those who need support. We discuss between us which groups we should donate to and make sure we're doing what we can to help out.