At the heart of our Digital PR campaigns and tactics is one idea – create the news. It is the route to exploding your brand presence online. Whether or not it’s stronger brand recognition you are hoping to achieve or coverage with a link building slant for SEO KPIs, we have the Digital PR experience and track-record to get you and your company the placements it needs.
The Root Digital team combines just the right amount of analysis, creativity and quality execution to deliver great results … and they’re a pleasure to work with!
VP of SEO, self
We subscribe to leading PR enquiry databases, scouring them daily to source highly relevant opportunities for top tier coverage. With very little time needed and no assets, it’s one of our most successes digital PR tactics.
We gain exposure and links by staying up-to-date with your industry news and working with you to add unique value to popular digital conversations. Within days, we have case studies achieving multiple top tier placements. Being informed and reactive is key.
Let’s create the news. Every month we are constantly creating stories with thoroughly researched sources and primary resources to develope assets that put your brand at the heart of the news. This is where the ‘snowball’ effect can come into play, building hundreds of links and dominating coverage.
Coverage some of our clients have achieved
Effective Digital PR is key to building your brand online
Whether we’re creating the news from scratch or adding value to it, Digital PR needs to be done correctly. It’s vital that any digital PR team is constantly on the lookout for angles that work for you and journalists. We need to provide unique value to the news in order to put your content at the heart of coverage.
As seen above, we use various tools and tactics to build your digital presence, but we know not all companies have the same resource, whether that be budgets or time. Therefore, we vary these to be bespoke to you and your situation. Having experience of producing over 500 links for a small phone unlocking provider or winning internationally recognised awards for household travel brands, our team can work in all situations to gain coverage.