Without question, links as ‘votes’ are one of the most powerful signals any website can have. They communicate value to users and search engines, as well as being gateways for referral visitors and customers. Over the years, we’ve learnt which tactics achieve the highest ROI, written about and became leaders in effective link building with a focus on measureable performance, and became dilligent in using methods that generate the most authoritative and relevant links possible.
The Root Digital team combines just the right amount of analysis, creativity and quality execution to deliver great results … and they’re a pleasure to work with!
VP of SEO, self
Creative campaigns are targeted and engagement driven assets tailored for your niche. With years of experience creating stories, we’ve established routinely established relationships with journalists in all fields, highlighting our ability to build and utilise relationships in outreach.
Tactical Link Building
From broken competitor links to repurposing existing assets, we’ve got it covered. Every client and their link building opportunities are unique. Our tactics regularlly push the boundaries of what link building can be, achieving link numbers and link quality few others can match.
Need high ROI activity and have a strong brand? We’re industry leaders in link reclamation, with our Founder, Darren Kingman, refined this tactic for global clients and produced two of the top ranking guides and articles on the subject.
Examples of our link building work
Working with Austin-based Self Financial, our work through isolated link building has resulted in over 90 links during a 12 month period. More impressively, our link building wasn’t focused on quantity alone. Each linking root domain (LRD) averaged a domain rating of over 36 Trust Flow, one of the core link building metrics we use because it focuses purely on link equity.
This activity has seen us become a core vendor and refine new link building practises, which have continued to perform month-on-month, achieving not only links but business-wide partnerships with globally recognised entities in Self Financial’s industry.
Pushing the boundaries of link building
To most, links are built in specific ways and always needed. They use the same methods and sometimes they’ll be effective. However, search engines are constantly evolving and so are the opportunities online. We are always on the look-out for new link building processes and opportunities that most wouldn’t see.
Our extremely experienced and respected personnel have worked on link building campaings for global brands, often designing bespoke link building data or using differing situations to build effective links.