Darren Kingman

Journalist requests are a key reactive Digital PR tactic for many agency and in-house teams. It’s a quick way to utilise your experience and expertise to build yourself as a topical authority within your own niche. Needless to…

Why only have one link building angle when you can have several? Creative campaigns for link building and digital PR can be a risky business – if you’re doing it right. Their success is almost always measured on…

Missing a link is as good as not building it in the first place Tracking the success of a digital pr campaign for link building purposes is probably one of the most undervalued parts of what we do…

Although I’d like for this to be an actionable and relevant article for years to come, I’m publishing it at a time when a lot of people are finding themselves out of a job. I’d had it in…

There are many link building tactics that work well and can be used for pretty much every domain looking to boost their link building efforts. However, over the years, I’ve had to get quite creative in my approach,…

There’s a very high probability that you want to rank for a wide range of queries or have even attempted to and the rankings just aren’t there. You hit publish on your page, leave it a few months…

As Digital PR’s and link builders we’re often on the look-out for campaign inspiration and to see what (and why) journalists are linking to different pieces of content. Internally, we were cataloguing campaigns we liked and shared the…