Darren Kingman

Darren Kingman

CEO & Founder

Darren set Root up in 2019 after initially going freelance in 2018 but quickly needing help from others. He's heavily involved in all day-to-day aspects of client work and communication, merging an extensive digital PR background with SEO fundamentals and performance.

Recent Posts by Darren Kingman

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Build an Octopus: Link Building Framework for Digital PR Campaigns

Why only have one link building angle when you can have several? Creative campaigns for link building and digital PR can be a risky business – if you’re doing it right. Their success is almost always measured on…

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Tracking Link Building & Digital PR Campaigns

Missing a link is as good as not building it in the first place Tracking the success of a digital pr campaign for link building purposes is probably one of the most undervalued parts of what we do…

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Digital PR Job Hunting & Application Tips

Although I’d like for this to be an actionable and relevant article for years to come, I’m publishing it at a time when a lot of people are finding themselves out of a job. I’d had it in…

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Project Reclamation: Finding new link building tactics

There are many link building tactics that work well and can be used for pretty much every domain looking to boost their link building efforts. However, over the years, I’ve had to get quite creative in my approach,…

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Tactical Guest Posting: Ranking for keywords out of your league

There’s a very high probability that you want to rank for a wide range of queries or have even attempted to and the rankings just aren’t there. You hit publish on your page, leave it a few months…

Recent Resources by Darren Kingman

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The BEST Digital PR & Link Building Campaigns

As Digital PR’s and link builders we’re often on the look-out for campaign inspiration and to see what (and why) journalists are linking to different pieces of content. Internally, we were cataloguing campaigns we liked and shared the…

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