Dan
Content Marketing Manager
Dan has 13 years of writing experience since graduating in journalism, including a decade as a freelance content writer across various industries. He has been published in newspapers and magazines and now focuses on copywriting, content marketing and SEO at Root.
Recent Posts by Dan
AI in SEO Statistics
Artificial Intelligence (AI) is changing how people search the web, how they discover information and how visibility is earned online. From Google’s AI Overviews to generative tools such as ChatGPT and Perplexity, search behaviour, click patterns and referral…
Dan
What is Zero-Click Content & How to Use It
Zero-click content is changing how people search, with more users getting what they need directly on the results page. Google has reported a rise in usage, complex queries, and satisfaction, while broader research shows that more than half…
Dan
How to Measure Digital PR (and What to Stop Tracking)
For years, digital PR success was measured by the number of backlinks and domain authority (DA) scores. But since then, the industry has evolved and adapted to ever-changing SEO and it’s clear that those numbers alone don’t tell…
Dan
Fintech Trends and Statistics
The fintech sector is expanding rapidly, transforming how people access, manage, and move money. From digital wallets and neobanks to cryptocurrencies and Buy Now, Pay Later (BNPL) tools, fintech is reshaping financial services across every region. Fintech is…
Dan
Best Link Building Tools
Backlinks are important ranking factors that search engines view as a vote of confidence, signaling that your content is trustworthy, relevant, and worth recommending. You may already be aware of the importance of backlinks and how link building…
Dan
Top Digital PR Trends in 2025
Digital PR keeps evolving – and while not everything is brand new, there are proven strategies we expect to continue gaining traction in 2025. As more brands recognise PR as a core part of their marketing strategy, the…
Dan