Dan
Content Marketing Manager
Dan has 13 years of writing experience since graduating in journalism, including a decade as a freelance content writer across various industries. He has been published in newspapers and magazines and now focuses on copywriting, content marketing and SEO at Root.
Recent Posts by Dan
How to Measure Digital PR (and What to Stop Tracking)
For years, digital PR success was measured by the number of backlinks and domain authority (DA) scores. But since then, the industry has evolved and adapted to ever-changing SEO and it’s clear that those numbers alone don’t tell…
Dan
Fintech Trends and Statistics
The fintech sector is expanding rapidly, transforming how people access, manage, and move money. From digital wallets and neobanks to cryptocurrencies and Buy Now, Pay Later (BNPL) tools, fintech is reshaping financial services across every region. Fintech is…
Dan
Best Link Building Tools
Backlinks are important ranking factors that search engines view as a vote of confidence, signaling that your content is trustworthy, relevant, and worth recommending. You may already be aware of the importance of backlinks and how link building…
Dan
Top Digital PR Trends in 2025
Digital PR keeps evolving – and while not everything is brand new, there are proven strategies we expect to continue gaining traction in 2025. As more brands recognise PR as a core part of their marketing strategy, the…
Dan